For solo founders & owner-operators
You can't hire your way out of this. So let's leverage you instead.
For founders still doing the marketing, the admin, the strategy, and trying to grow the business. AI installs and marketing systems that give you back the hours, so you can grow without burning out — whether you stay solo or build a team next year.
You know it's time when
Sound familiar?
"I'm answering the same emails every week."
Proposals. Onboarding messages. Status updates. The same words, retyped, every time.
"My website is invisible to Google and AI."
Buyers ask ChatGPT for recommendations and your competitors get named. Not you.
"I want to grow but I can't clone myself."
You're the bottleneck. Hiring is expensive. AI is the leverage you actually need.
How it works
Here's how I help, in order.
A founder track is sequenced. Most people start at step one and add the rest as they grow. Some skip ahead. We'll figure it out on the call.
01
AI Assistant Install
One afternoon. You walk away with a Claude-powered second brain wired into your email, calendar, drive, WordPress, and the tools you already use. Run it from your phone, your laptop, or via WhatsApp.
Best for: founders drowning in admin & inbox
See what's included →02
Marketing engine
An AEO & SEO retainer that gets your business named when buyers ask AI assistants for recommendations. We fix your site's structured data, publish authority content monthly, and build the off-site signals that compound.
Best for: service businesses whose buyers Google before booking
See AEO & SEO →03
Ongoing maintenance
Optional monthly subscription. Keep the assistant sharp, get a monthly cut-through on what's actually working in AI & marketing, and have a direct line to me when something breaks or a new tool is worth knowing.
Best for: founders who want compound growth, not one-offs
See subscription tiers →04
When you're ready for a team
The systems we build are designed to scale. When you bring on your first hire (or your fifth), the same AI workflows and marketing engine work for a team, and we can graduate your engagement to the team track without rebuilding.
Best for: founders growing into a team within 12 months
See the team track →A real story
Aesthetics clinic, Gold Coast. One owner. No marketing person.
"I needed a team. I couldn't afford one."
Sole owner, Squarespace site, bookings via Timely, no marketing person. She booked an AI install on Wednesday, ran it Friday afternoon, and had AEO foundations live the following week.
By month two, her website was being named in AI responses to local search. New tracked enquiries came in without her writing a single proposal manually.
The lesson: the right AI install plus a marketing engine is the leverage solo founders actually need. Hiring would have cost 10× more, taken 6 months, and produced less.
What you actually get
No vague deliverables. Just systems that run.
A working AI assistant, custom installed
Connected to your email, calendar, drive, WordPress, and the tools you already use. Speaks in your voice. Knows your business. Runs from your phone.
Pre-install prep + post-install handoff
Documented setup. Recorded session. A reference doc you can come back to. Email-style handoff that walks you through everything.
Marketing engine (optional)
AEO & SEO retainer that compounds. Monthly visibility report. Authority content. Off-site signals. Direct line to me when something needs attention.
Direct access to me
Subscription tiers include WhatsApp access for quick questions, monthly 1:1 calls, and a monthly digest of what's actually worth your attention in AI & marketing.
Common questions
A few things people usually ask.
I'm a solo founder. Is this for me?
Yes — this track is built for owner-operators running everything themselves, whether you plan to stay solo or grow into a team. The AI install and marketing engine reduce the manual load so the business stops depending on you being everywhere at once.
How long does an AI install take?
Around four to five hours in one session. You walk away with an AI assistant wired into your inbox, calendar, drive, and tools — ready to use from your phone or laptop.
Do I need technical skills?
No. The install is hands-on and customised. You'll learn how to use the assistant during the session and have ongoing access for new questions.
What if I want to grow into a team later?
The systems built for you scale. When you're ready to bring people on, the same AI workflows and marketing engine work for a team, and we can graduate your engagement to the team track.
Where are you based?
Gold Coast, Queensland. Installs are done in person across the Gold Coast, Brisbane, and Northern Rivers NSW, or virtually anywhere in the world.
If reading this felt like "yes, that's me"
A 30-minute call. No deck. We just figure out whether I'm the right person to help.
Let's connect →