About Kietah
Big dreams, salty skin, and businesses that feel like freedom.
I'm Kietah — part strategist, part surfer, part stand-in CEO. I help founders build, grow, or step back from their brand with ease, clarity, and more space to breathe.
My story
Ideas that go somewhere and solve something.
"I'm not here to hand you a five-year plan and walk away. I'm here to get in it with you."
I started my first business in my early twenties and sold it a few years later. Since then, I've:
- Helped founders simplify and scale their operations
- Stepped in as a stand-in CEO so visionaries could actually rest
- Created content campaigns for global tourism brands
- Worked across industries from ecommerce to education to iOS apps
- Supported 40+ retreats and resorts with marketing strategy and storytelling
Through all of it, I've never lost sight of why I do this. I want business to feel lighter — for me and for you. Less frantic. More fulfilling.
Systems with story. Data with depth. Structure with softness.
My ventures
A glimpse inside the ideas I've curated, backed, and brought to life.
Three businesses across ten years. One sold. One live. One on the way.
Live
thegoodindex.com
The Good Index.
A worldwide retreat marketplace for people who want to actually switch off.
I started looking into retreats back in 2015 after some health issues and burnout. There was no easy way to compare options, filter by what mattered, or trust the source.
The Good Index is the answer — one place to browse, compare and book retreats anywhere in the world.
Sold · 2020
Wellness gifting
Built it. Grew it. Sold it.
Seven years of running my first business, and the lessons that fuel everything I do today.
I wore every hat — operations, marketing, shipping, customer service. I turned a startup into a brand with loyal customers and retail partnerships.
Selling wasn't goodbye. It was a beginning. The lessons from that build fuel how I support founders today.
Coming soon · 2026
A heart-centred project
Brewing for ten years. Finally getting the love it deserves.
Held it for over a decade, waiting for the space and the right co-founder. Both finally arrived.
More to come soon.
Want help with yours?
A 30-minute call. No deck. We just figure out whether I'm the right person to help.
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